Proximity Marketing News

Proximity Marketing News Weekly Digest (8/27/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Eddystone: Interview With Google’s Chandu Thota On July 14, Google announced a new … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (8/20/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. NFC Chip ‘Hidden’ in Samsung Battery Causes a Stir A number of videos … Read More

Point-of-Interest

Proximity Marketing: A Metered Approach

Proximity Marketing: A Metered Approach Getting Started with Proximity  As proximity marketing sheds its reputation as an emerging technology and crosses into the mainstream, marketing professionals face the challenge of imagining new and compelling ways to implement it. Most people we’ve talked to … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (8/13/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Will Google Eddystone Change Retail UX? Bluetooth Low Energy Beacon (BLE) is next-generation … Read More