Beacon Benefits Need Explaining

Proximity Marketing News

Proximity Marketing News (11/19/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Beacon Benefits Need Explaining Bluetooth beacons in airports and on aircraft are slowly starting … Read More

Beacon Adoption Lags, Data Soars

Proximity Marketing News

Proximity Marketing News (11/12/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Beacon Adoption Lags But Data Soars Few retail tech advances have come with the … Read More

Proximity Integration in 5 Minutes

Proximity Integration in 5 Minutes Creating Location-based Apps is Easier Than You Think The Smartwhere SDK allows you to use all of the proximity technologies right out of the box. Billy Lee, our fearless Support leader, illustrates in the short … Read More

Beacons in Business

Proximity Marketing News

Proximity Marketing News (11/5/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. 8 ways to Leverage Location Services For the past several decades, much of the … Read More

Blue Dot

Proximity Marketing News

Proximity Marketing News (10/29/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Focusing on Blue dot is missing the point That useful little blue dot on … Read More

EMV Credit Card

Proximity and the EMV Credit Card

Proximity and the EMV Credit Card A new rule went into effect October 1 with regards to credit card fraud prevention. As a consumer, the main difference is how you’re using your card to pay for purchases. It made me … Read More

Proximity Marketing News

Proximity Marketing News

Proximity Marketing News (10/22/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Pinterest Doubles Down With Location-Based Service Pinterest made a move Tuesday that will automatically … Read More

Proximity Marketing News

Proximity Marketing News (10/15/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Food Packaging, Big Data And The Internet Of Things? The Internet of Things (IoT), … Read More

Profile Segmentation

The Power of Location-Based Analytics

The Power of Location-Based Analytics In this day and age, using location-based analytics to gain insights into your customer’s digital behavior is a given. There are many tools for understanding how and where they spend their time online in order to … Read More

Proximity Marketing News

Proximity Marketing News (10/8/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Chrome OS devices can now act as programmable Bluetooth LE beacons Business that use … Read More