Proximity Marketing News

Proximity Marketing News (10/1/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Google knows how your Nexus is moving In addition to its new Nexus 5X … Read More

Deep-Linking

Location-Based Deep-Linking

Location-Based Deep-Linking Deep-Linking: When Does It Make the Most Sense  If you’re not familiar with the term ‘deep-linking’ odds are you still know what it is. If you’ve ever selected a tweet from within a webpage on your phone, or … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (9/24/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Foursquare’s New ‘Magic Trick’ Foursquare used to be all about the check-ins, but … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (9/17/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Enter The Museum Of The 21st Century Let’s begin this look at museums … Read More

Fear of the Uninstall

Micro-Moments and the “Fear of the Uninstall”

Micro-Moments and the “Fear of the Uninstall” Micro-Moments Explained Our smartphones really have become smart lately. Google’s been focused on the idea of “micro-moments” recently (more here), and this term reflects just how much we as consumers rely on our mobile … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (9/10/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Microsoft Lights Up Beacons for Retailers The Microsoft Retail Experience Center lies within … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (9/3/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Google brings welcome competition to the Internet of Things Google last month unveiled … Read More

iPhone and NFC

Will We See NFC on the iPhone?

Will We See NFC on the iPhone? Moving Beyond ApplePay  It was about a year ago when Apple announced the iPhone 6. In many ways, it broke a lot of traditions with regards to how Apple treated it’s flagship product. While … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (8/27/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. Eddystone: Interview With Google’s Chandu Thota On July 14, Google announced a new … Read More

Proximity Marketing News

Proximity Marketing News Weekly Digest (8/20/2015) Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies. NFC Chip ‘Hidden’ in Samsung Battery Causes a Stir A number of videos … Read More