Proximity Marketing News (10/15/2015)

Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies.

Food Packaging, Big Data And The Internet Of Things?

BIG DATA

The Internet of Things (IoT), Big Data, cloud, and consumer-based technologies are changing how companies drive more value and new revenue opportunities. No industry, segment, or market is immune. Even the food packaging market is evolving to become interactive, aware, and intelligent. The industry calls this evolution “smart packaging”. Early leaders in smart packaging include firms like Amcor , BASF , Ball Corporation, Bemis Company, Landec Corp., and Nypro in packaging and software vendors like Amtech Systems, EFI, IBS Software, Oracle’s JD Edwards, and SAP in ERP, Big Data, and cloud.

READ MORE PROXIMITY MARKETING NEWS AT FORBES


Beacons Benefits: Retailers Can Understand the Consumer Journey

Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications, but what about beacons?

Those are still catching on, according to Retail TouchPoints. A mere 29 percent of retailers surveyed worldwide by the research company say they have implemented beacon technology in their retail stores. Yet other studies peg the adoption rate even lower. But what do we know about beacons for certain?

READ MORE PROXIMITY MARKETING NEWS AT MOBILE MARKETING WATCH


Pros and consumers differ on IoT security perceptions

IoT Security

So you think you can control the security of the connected devices in your house? Ask the IT security professionals: they don’t think so.

That was one thing the IT security organisation ISACA learned when it surveyed US consumers and professionals about the Internet of Things (IoT). Judging by how wary security experts are about IoT, consumers’ confidence may be misplaced.

Internet-connected appliances and wearables can collect a lot of data, and using them is a new experience for consumers. If a thermostat knows when you are home or a “smart” TV can pick up your conversations through a microphone, your privacy might be at risk. How much risk could depend on how hard it is to use a device or app and understand all its settings.

READ MORE PROXIMITY MARKETING NEWS AT TECH CENTRAL


70% of Fastest Growing Retailers See Beacons As High Value

The majority of successful retailers expect the Internet of Things to drastically change how companies do business.

They also see beacons as high value for in-store customer communications, based on a new study.

The majority (54%) of winning retailers, defined as those with sales growth above the average, say the Internet of Things will drastically change the way companies do business in the next three years, according to the research.

READ MORE PROXIMITY MARKETING NEWS AT MEDIA POST


Beacons Beckon

Using beacons to send directed messages to customers while they are in the store is a goal of many convenience store retailers, but there are hurdles to clear and processes to develop. Panelists addressed these topics Monday in the educational session “Beckon Customer Dollars With Beacon Technology” at the NACS Show.

READ MORE PROXIMITY MARKETING NEWS AT NACS


 

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