Proximity Marketing News Weekly Digest (9/17/2015)
Welcome to your weekly proximity marketing news digest where we bring you some of the most intriguing stories from the emerging world of location-based technologies.
Enter The Museum Of The 21st Century
Let’s begin this look at museums in the 21st century by beaming back… to 20th century Amsterdam.
In 1952, Stedelijk Museum curator and Director Willem Sandberg introduced the first portable gallery audio tour. It was a wireless, elegant device created to enhance the visitor experience with additional content — and it was revolutionary.
Fast forward to today, and new digital technologies are changing the museum world: mobile apps, QR codes, beacons, 3-D printers, tablets. They’re causing excitement and something of a ruckus.
Why Did Google Scrap Its Location Service?
Google Here, a proposed beacon-based location service operating within Google Maps, was reportedly cancelled due to a concern by Alphabet CEO Larry Page’s that it would be too invasive by the users of his mapping service. When the location industry has such a dominant player pull out of a nascent, and potentially lucrative, proximity service, does it mean that consumers will now have to wait for a full-scale rollout? Google will remain a major player with its Google Maps app, but where does it go from there?
REPORT: Shoppers interested in retail beacons
Retail shoppers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%), according to the eighth annual Zebra Technologies Global Shopper Study.
These findings support Zebra’s own One Store, One Experience campaign – focusing on brand experience, delivery and fulfilment, loyalty, big data and store mobility to transform the connected customer experience. With higher customer expectations, retailers acknowledge that the role of technology has never been greater.
Beacons Track Treatment for Cardiac Patients
The cardiology department of Netherlands health-care provider Leiden University Medical Center (LUMC) has begun using a cloud-based Internet of Things (IoT) solution provided by Zebra Technologies to track the amount of time it takes for cardiac-arrest patients to receive a balloon angioplasty treatment. The solution is helping the hospital to improve what it calls its door-to-balloon (DTB) rate, in order to better ensure that patients are treated as quickly as possible, thereby improving their chances of survival and recovery.
Half of phones to boast NFC payments in 2016
More than half of the smartphones to be sold around the globe will boast near field communication (NFC), a key technology in mobile payment, in 2016, a report showed Tuesday, casting a cloud over Samsung Electronics Co.’s latest mobile payment tool, Samsung Pay.
The portion of NFC-equipped smartphones will reach 52.4 percent in 2016, compared to an estimated 39.8 percent this year, the data compiled by industry tracker Strategy Analytics showed.
Strategy Analytics added the portion of new models that support NFC technology will continue to increase over next few years to reach 71.8 percent in 2020.